Luxion’s software sits at the very center of the product design value chain and delivers mission-critical value to customers by digitizing the entire product design process, which otherwise remains a costly and inefficient workflow. Luxion’s main product, KeyShot, addresses a multitude of use cases, including creating visualizations and photorealistic representations of detailed 3D models, preparing materials and textures ahead of production, uploading of interactive product visualizations, 3D animations, and many more.

Since the foundation in 2003, Luxion has grown rapidly to become the undisputed market leader globally selling to 10,000+ customers and resellers across 80+ countries with sales and R&D hubs in both Denmark and the US.

Building on the company’s industry thought leadership position, GRO invested in Luxion in April 2021 to fuel continued innovation and enhance sales and marketing efforts to accelerate international expansion plans.