GRO Capital is a Nordic-based Private Equity fund, specialized in mid-sized B2B software companies. GRO Capital focuses on companies with strong products, which can help facilitate a change in performance through scaling sales and marketing, strengthening the leadership team and improving the operational performance.
Software and digitalization significantly affect industries and business models. They enable productivity gains, and create new ways of doing business. Similarly, the business benefits of data-driven strategies and digital workflows are equally as important.
At GRO Capital, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business, and potentially transform their industries.
We help scaling businesses with a focus on building leadership teams, identifying and executing investment strategies and operational improvements.
At GRO Capital, we deploy a value creation toolbox that has been developed through more than 20 years of investing in B2B software. Apart from our financial toolbox, we also have the following core focus areas:
In 2015, Trackunit was regional leader in Europe with a hardware led value proposition, operating in an industry with very significant potential to transform the construction industry. The new shareholder group and CEO Jørgen Raguse was determined to capture that opportunity.
Read case studyAt GRO Capital, we have a shared passion for technology and business development, and a deep interest in how technological progress is changing the way we do business. We apply our knowledge and knowhow to every investment opportunity, so we can support our portfolio companies in their mission of creating true customer value.
We work across investment and operational teams to support each aspect of the journey at board level, but also with holistic, yet specific, operational expertise.
In October 2018, CVC Capital Partners’ Growth Fund and GRO Capital became majority shareholders of Omada A/S, a global leader of Identity Governance and Administration software and services.
In November 2017, GRO Capital and KIRK KAPITAL became majority owners of Tacton Systems AB, a world leader in sales and product configuration for the manufacturing sector.
In February 2017, GRO Capital acquired all shares in TARGIT A/S, an international Business Intelligence Software company targeting SME’s. At the core of the product’s value proposition is to help customers to become more data driven by revealing actionable insights to make better and faster decisions.
In September 2016, GRO Capital became shareholder in Boyum IT Solutions in connection with its acquisition of the Swiss company beas group. Boyum IT Solutions is a Software Solutions Provider (SSP), delivering proprietary add-on solutions to SAP Business One applicable across all industries.
In July 2016, GRO Capital became main shareholder in Auditdata, a global independent provider of audiology solutions. Products offered includes software and hardware based diagnostic instruments and clinic management solutions for hospitals, hearing care clinics and private practices.
In July 2015, GRO Capital and Goldman Sachs acquired the Danish company Trackunit. Specializing in off-highway telematics, Trackunit is a leading supplier of fleet management solutions to a wide range of industries around the world.
In June 2015, GRO Capital obtained a minority shareholding in Trifork, a fast growing software innovation company founded in 1996.
In April 2019 GRO Capital became a shareholder in Adform A/S, a global leader of ad tech software by injecting significant equity into the Company. Adform enable buyers and sellers of digital advertising to automate and optimise their advertising processes and effectiveness. The company has 27 offices globally, and serves large advertisers, agencies and publishers.