GRO Capital is a Nordic-based Private Equity fund, specialized in mid-sized B2B software companies. GRO Capital focuses on companies with strong products, which can help facilitate a change in performance through scaling sales and marketing, strengthening the leadership team and improving the operational performance.
Software and digitalization significantly affect industries and business models. They enable productivity gains, and create new ways of doing business. Similarly, the business benefits of data-driven strategies and digital workflows are equally as important.
At GRO Capital, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business, and potentially transform their industries.
We help scaling businesses with a focus on building leadership teams, identifying and executing investment strategies and operational improvements.
At GRO Capital, we deploy a value creation toolbox that has been developed through more than 20 years of investing in B2B software. Apart from our financial toolbox, we also have the following core focus areas:
In 2015, Trackunit was regional leader in Europe with a hardware led value proposition, operating in an industry with very significant potential to transform the construction industry. The new shareholder group and CEO Jørgen Raguse was determined to capture that opportunity.
Read case studyAt GRO Capital, we have a shared passion for technology and business development, and a deep interest in how technological progress is changing the way we do business. We apply our knowledge and knowhow to every investment opportunity, so we can support our portfolio companies in their mission of creating true customer value.
We work across investment and operational teams to support each aspect of the journey at board level, but also with holistic, yet specific, operational expertise.
