GRO, a leading software-focused private equity firm, today announced its acquisition of AIMMS, a global pioneer in supply chain and decision optimization software.

The strategic partnership marks a significant milestone in AIMMS’s growth journey and signals GRO’s continued commitment to supporting innovative B2B software companies with global ambitions.

It also represents a milestone for GRO as the firm’s first investment in the Benelux region.

Leveraging decades of expertise in mathematical optimization and operations research, AIMMS has established itself as a trusted platform for modelling, optimization, and active decision support, serving customers in industries ranging from manufacturing and logistics to retail and energy. With its proprietary platform for building powerful decision apps and its leading supply chain network design and planning solution, AIMMS enables organizations to tackle complex business challenges with agility and insight. AIMMS serves some of the largest and most complex enterprises globally, including Heineken, Air Liquide, ASML, Woolworths, Sainsbury’s, Ulta Beauty, Dow Chemicals, Best Buy and Maersk.

Through the acquisition, GRO will support AIMMS in scaling its operations, accelerating product innovation, and expanding its global footprint.

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“We are thrilled to welcome AIMMS into the GRO portfolio,” said Maxwell Veyhe, Partner at GRO. “AIMMS has built a remarkable and deeply embedded platform that solves highly strategic industry problems and empowers global enterprise customers to make smarter, faster decisions. With our support, we look forward to amplifying the company’s impact and unlocking new growth opportunities.”

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AIMMS CEO Roland Slot expressed enthusiasm for the new chapter: “Partnering with GRO represents a major opportunity to elevate our vision and broaden our reach. Their deep experience in scaling complex software businesses and strong strategic support make them an ideal partner for our next phase. We chose to partner with GRO on the basis of strong alignment in leadership values and a common cultural foundation.”

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The acquisition aligns with GRO’s strategy of investing in exceptional software companies across Northern Europe with strong market potential and differentiated technology.

About GRO
GRO is a private equity firm focused on accelerating growth for software companies in Northern Europe. With a team of experienced professionals and a hands-on approach, GRO provides strategic support to help companies scale and realize their full potential. www.grocapital.dk.

About AIMMS
Founded in the Netherlands, AIMMS is a global software company that provides advanced decision-making tools for complex business challenges. Its platform enables customers to create tailor-made decision apps using optimization and analytics without the need for extensive coding. AIMMS is used by Fortune 500 companies and industry leaders to enhance decision-making across supply chains and beyond. www.aimms.com.

Media Contacts:
GRO: Maxwell Veyhe (Partner) mv@grocapital.dk

AIMMS: Roland Slot (CEO) roland.slot@aimms.com

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