Private equity for experienced leaders
scaling advanced software.

Scaling an advanced software company is different — it takes orchestration across leadership, product, go-to-market, and culture.

At GRO, we partner with technical founders and experienced leaders building enterprise-grade, mission-critical B2B software. Our focus is clarity. We help shape teams for the next journey: prioritizing, structuring, and scaling with intent

Get in touch
No pitch, just perspective
WHERE WE INVEST
B2B software companies with the power to transform industries
At GRO, we partner with founders and leaders across the Nordics, DACH, Benelux, and the UK, supporting them in navigating real complexity
Explore Portfolio
HOW WE INVEST
€1.2 billion in Assets under Management
We invest with flexibility. We operate with depth — supporting founders and leaders on their scale journeys through both majority and minority investments ranging from €10M to €90M, and more alongside long-term partners
Learn more
How we work
What works,
when it matters
There’s a repeatable way to scale advanced software companies — tools that work when applied at the right stage
Explore approach

You're building something powerful. Let clarity become your edge.

Scaling is less about instinct and more about systems.
As growth accelerates, clarity around where the real value drivers are, becomes paramount. The right partners help you build the team, guide the conversation, and move forward with speed, discipline, and conviction

Michael Garrett, CEO
Omada on Building the Team
“Standardizing delivery helped us scale — without compromising quality.
Anne Frøkjær, Director of R&D
Secomea on Driving Innovation
“What moved the needle was going from reacting to customer demands — to proactively defining our product category.”
Søren Brogaard, CEO
Trackunit on Category Thought-Leadership
“We forcefully put ourselves in the role of our customers position. That’s the way we build products, the way we lead.”

No two journeys are the same — but the patterns are familiar. The leaders we work with are navigating the tension between speed and structure, ambition and focus.

Our portfolio spans sectors including cybersecurity, industrial automation, and energy infrastructure. They operate in different spaces, but with the same ambition: build better, learn from peers, and draw on our experience to keep moving forward

Explore portfolio

No two journeys are the same—but the patterns are familiar.The leaders we work with are navigating the tension between speed and structure, ambition and focus.

Our portfolio spans sectors including cybersecurity, industrial automation, and energy infrastructure. They operate in different spaces, but with the same ambition: build better, learn from peers, and draw on our experience to keep moving forward

Explore portfolio

You're looking for a partner who has walked the way before and can take the journey with you.

Clarity comes from experience. Strategic sparring. Scaling with speed and without the chaos. That’s the kind of support we offer: pragmatic, pattern-aware, and grounded in the realities of growing advanced software companies

We've seen the patterns that make scaling repeatable: structure, prioritization, and a partner who knows where to focus and when.

At GRO, we support experienced founders and leaders through a flexible framework focused on scaling the commercial organization, delivering innovative product & technology, and building high-performing teams & culture

What we bring
Decades of software
experience
Backed by 10+ years of software investments and decades of operational experience
How we work
Tried and tested
Building Blocks
20+ real scaling journeys have shaped our flexible framework
Shared Experience
Peer perspectives
via GRO Academy
25+ events a year to connect with operators and peers who’ve scaled similar teams, products, and markets
PEOPLE AND LEADERSHIP
The right talent
at the right time
Dedicated resources to bring in board profiles, experienced managers, and the right individual contributors when it matters the most

Clarity to drive progress
from a shared perspective.

GRO Software
Summit 2025

120+ leaders came together on April 10th, 2025, to share perspectives from the field
Explore our approach

You’ve already built
something meaningful.

If you’re thinking about what comes next — let’s explore it together.
No pitch. Just perspective

Start a conversation

Leaders navigating different terrains solving similar problems.

Scaling rarely follows a straight line. That’s why we collect and share insights from the leaders we work with — real decisions, real friction, and the paths taken to move forward

Explore Insights