With its full stack advertising software suite, Adform enables buyers and sellers of digital display advertising to automate and optimise their advertising processes and effectiveness while ensuring a high level of transparency, leading data security and strong customer support.
With more than 18 years of experience, and today being recognized as a leader in the Gartner Magic Quadrant, Adform provides their software solutions to a rapidly growing number of advertisers, global holding groups, independent ad agencies and publishers across 27 offices globally.
GRO invested in Adform in April 2019 to further support the growth strategy and to establish the company as the leading independent provider of an integrated advertising platform globally.
August 23, 2022
The opening of the London office follows the recent fund raise of the EUR 0.6 billion GRO Capital Fund III and the establishment of presence in Oslo, Norway. The London-based team will be lead by Johan Olsson, and the team will support GRO's existing activities and further expand its network across Northern Europe.
August 15, 2022
Netigate AB, a leading experience management platform, announced that it will partner with GRO. GRO becomes a majority investor in the Company and through this investment, Netigate will accelerate the Company’s product vision and international growth.
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