COMPANY
MANAGEMENT

Troels Jensen, CEO

LEAD PARTNER

Lars Dybkjær

Lars Lunde

YEAR INVESTED

2019

HEADQUARTER

Copenhagen, Denmark

SECTOR

eCommerce Management & Infrastructure

WEBSITE

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LINKEDIN

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Portfolio
Adform is a leading independent provider of an integrated advertising platform globally

With its full stack advertising software suite, Adform enables buyers and sellers of digital display advertising to automate and optimise their advertising processes and effectiveness while ensuring a high level of transparency, leading data security and strong customer support.

With more than 18 years of experience, and today being recognized as a leader in the Gartner Magic Quadrant, Adform provides their software solutions to a rapidly growing number of advertisers, global holding groups, independent ad agencies and publishers across 27 offices globally.

GRO invested in Adform in April 2019 to further support the growth strategy and to establish the company as the leading independent provider of an integrated advertising platform globally.

COMPANY
MANAGEMENT

Troels Jensen, CEO

LEAD PARTNER

Lars Dybkjær

Lars Lunde

YEAR INVESTED

2019

YEAR Exited

HEADQUARTER

Copenhagen, Denmark

SECTOR

eCommerce Management & Infrastructure

FUND

GRO FUND II

WEBSITE

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LINKEDIN

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We Invest in and Develop Outstanding Software Companies

PRESS RESPONSIBLE
Krista Hein Lindahl

press@grocapital.dk

LONDON

GRO, 12 Hay Hill
London W1J8NR
United Kingdom