Grit got you here.
Clarity takes you further.
Scaling an advanced software company is different.
The challenges go beyond product-market fit — they’re about alignment:
across leadership levels and across functions
Experienced founders and CEOs
don’t need theoretical advice.
They need strategic sparring, leadership coaching, and operational depth. Data-driven insight tailored to the real orchestration required to scale intentionally.
Together, we build the kind of partnership that takes you further. Hands-on and grounded in how to scale advanced software companies.
Our portfolio spans sectors including cybersecurity, industrial automation, and energy infrastructure. They build in different spaces, but with the same ambition: build better, learn from peers, and draw on our experience to keep moving forward
Building Blocks
via GRO Academy
at the right time
Patterns repeat.
That’s our source of clarity.
By the time you’re scaling across new markets and industries it’s about making the whole company work — across markets, teams, and priorities. That’s where the real friction starts to show and working with an experienced partner can make all the difference
operational scale
After more than a decade working with advanced B2B software companies, we’ve seen the same friction points surface again and again — regardless of sector, scale, or structure
homogeneous ecosystem
Pattern awareness is no coincidence. Our portfolio is deliberately focused and homogeneous, and over time it’s given us the operational data and lived experience to recognize where growth gets stuck — and why
when it matters
Based on data and experience, we’ve developed our Building Blocks: targeted interventions designed to solve specific growth pains we’ve seen firsthand. Not theories. Not templates. Just tools that work — when applied at the right stage
Scaling the
commercial organization
You’ve seen early traction. Now the job is repeatability — building sales momentum, expanding customers, and entering new markets to scale faster and with certainty, letting you invest ahead of the curve
expansion
logo growth
expansion
Delivering innovative
product and technology
Clarity fuels momentum. As teams evolve and roadmaps expand, we help you stay aligned — balancing technical direction and product vision with real customer insight to ensure we’re solving the most valuable problems
pricing and packaging
“Growth journeys and challenges differ, but patterns repeat — and we’re along to support the journey when it matters.”
Operations at GRO
“Growth journeys and challenges differ, but patterns repeat— and we’re along to support the journey when it matters.”
Operations at GRO
Building high-performing
teams and culture
From founder transitions to new leadership layers, scaling culture and accountability isn’t easy. We support leadership as they shape high-performance organizations that thrive and evolve
organization
Different stage. Different questions.
Same focus: progress.
We partner with software companies at different stages of maturity, from those building structure around their first €2M in ARR to those approaching €100M and managing global complexity
Whether it's formalizing go-to-market, professionalizing leadership, expanding internationally, or preparing for second-generation ownership, we tailor our guidance to the scale and structure of each company
and momentum
- Sharpening go-to-market
- Building the leadership layer
- Expanding beyond founder-led growth
while preserving edge
- Strengthening operational and organizational design
- Refining pricing, packaging, and playbooks
- Preparing for geographic or product expansion
and institutional readiness
- US market entry
- Executive team upgrades
- Governance, reporting, and board alignment
You’re looking for a partner who knows the terrain — and can take the journey with you.
Clarity comes from experience. Strategic sparring. Scaling with speed and without the chaos. That’s the kind of support we offer: practical, pattern-aware, and grounded in the realities of growing advanced software companies
Forward is a
shared dicretion
Scaling is rarely straightforward. Timelines shift. Teams evolve. Challenges emerge early — or all at once. That’s why how we work matters just as much as what we bring
At GRO, we partner alongside founders and CEOs. Our role is to engage early, ask the right questions, and act before challenges turn into slowdowns. Experience from across the portfolio informs the process, but every solution is shaped to fit the reality on the ground, not forced to match a model
This is about partnership, long-term alignment, mutual trust, and a shared commitment to getting the important things right — at the right time
Europe and the US
operators and advisors
per year
engagement
No pitch.
Just perspective.
We believe the best partnerships often begin before there's a mandate — with a question, a challenge, or a shift in direction worth unpacking
